Brand Identity System

Overview

A comprehensive brand identity project for a boutique design studio. The goal was to create a visual system that felt both modern and approachable, reflecting the studio's commitment to craft and attention to detail.

Process

Starting with extensive research into the studio's values and target audience, the project moved through moodboarding, sketching, and iterative refinement. The final identity balances clean geometry with organic warmth.

Deliverables

• Primary and secondary logo marks
• Typography system (heading and body pairings)
• Color palette with usage guidelines
• Brand guidelines document
• Stationery and digital templates