The Future of Craft in a Machine-Made World

As AI generates more of our creative output, what happens to the value of human craft? A look at what endures.

Machines can now write prose, compose music, generate images, and design layouts. They do it faster and cheaper than humans. So what's left for us?

Craft as Intention

A machine can produce output. It cannot produce intention. The choice to make something a certain way — to leave a rough edge, to break a rule, to embed a personal reference — that's craft. It's the difference between content and expression.

The Handmade Premium

As machine-generated content floods every channel, handmade work becomes rarer and more valuable. Not because it's technically superior, but because it carries the weight of human decision-making.

What Endures

Tools change. Mediums evolve. What endures is the human impulse to make something that didn't exist before — not because it was optimized, but because it was felt.