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If ‘you are what you eat’, then you should Eat What You Are™

A box of Kellogg’s Extra Special K nutrigenomic cereal perfectly placed on a marble countertop in a brightly lit modern kitchen.

Extra Special K cereal — a revolutionary product that is nutrigenomically enhanced based on your DNA. This cereal uses CRSPR technology to not only stay crunchy in milk, but it analyzes your genetic makeup and offers a customized breakfast based on your specific nutritional needs.